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AFFLUENZA CONTINUES TO SPREAD

Q. My two teenage girls got lovely Christmas gifts, including new clothes and accessories. But now that seems to be “old news” and they are nagging me to go shopping to find more “sales” and buy more new stuff. I get upset when my children think they should get what they want when they want it; it wasn’t like that when I grew up. Our girls have part time jobs and their own money but they always want more than they have. Why? How can I help them stop spending? Disappointed Mom Online

We need to look at their behavior in context with the current values of our own society and our own modeling. The United States is the biggest consumer in the world, and research studies have stated for years that we are, on average, nine times more consumptive than other Western cultures. This compulsion to have more, newer and bigger, even when we can’t afford it, has been named “affluenza”.

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